Heidy Purga campaign

BRANDING / PR STRATEGY / CAMPAIGN / 2015

Campaign for Heidy Purga local government elections May 2015.

CONCEPT 

A cool and non-intrusive campaign offering a viable alternative to the usual exclamatory, political propaganda posters, and tricks.

WEB

www.heidypurga.ee
Clean and pure colour, combining social media (Twitter, Instagram), giving a platform for the new age of politics

Screen Shot 2015-10-29 at 8.19.48 PM

VIRAL VIDEOS (Youtube, Facebook)

Seven viral videos, where we see Heidy meeting and listening the prominent figures in a natural habitat. 
Directed and edited by Madis Ligema
DOP: Mait Mäekivi
Sound engineer: Martin Vinkel
Music by fresh and emerging Estonian  bands