Heidy Purga campaign
BRANDING / PR STRATEGY / CAMPAIGN / 2015
Campaign for Heidy Purga local government elections May 2015.
A cool and non-intrusive campaign offering a viable alternative to the usual exclamatory, political propaganda posters, and tricks.
Clean and pure colour, combining social media (Twitter, Instagram), giving a platform for the new age of politics
VIRAL VIDEOS (Youtube, Facebook)
Seven viral videos, where we see Heidy meeting and listening the prominent figures in a natural habitat.
Directed and edited by Madis Ligema
DOP: Mait Mäekivi
Sound engineer: Martin Vinkel
Music by fresh and emerging Estonian bands